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Website Marketing/SEO ComponentsLevel 1 SEOMost people think they know the best keywords to use for their websites. But the real trick to search engine success is to find the right keywords, and to focus your pages on those words or phrases. DCS has the tools and the experience necessary to find just the right combination of targeted keywords for your website.
Deliverables: You supply us with your list 5 keywords (or phrases) that you believe are most relevant to your website. We'll turn that list into 15 targeted phrases that people are actually entering into the most popular search engines.
In their ongoing efforts to provide the most relevant results to users, search engines now use automated programs, called "robots" or "spiders", to examine the actual contents of web pages. The spiders then determine, based upon the page contents, which keywords to associate with each web page. So if you want your web page to be indexed on a particular keyword, that keyword must exist on the page. And to achieve a higher ranking, it should be appear several times, preferably in a few key locations.
Deliverables: We'll take your list of keywords (or the targeted list we generated, if applicable), and apply them to the most important web pages on your site. We'll update the content of five web pages, and focus each page on two or three key phrases. In particular, we'll examine the Title, Meta, Headings and Alt tags, as well as the link text and body text.
Level 2 SEOMost web pages are written in a language called HTML. Like any computer language, HTML has it's own grammar, syntax, and vocabulary, and every web page is supposed to follow these rules. Over the years HTML has become increasingly complex, and prone to minor programming errors. Popular web browser programs can often overlook minor HTML errors. But search engine spiders will either skip the page entirely, or stop parsing the web page at the point of the error. Either way, your web page ranking will be adversely affected.
Deliverables: Using the official validation service of the World Wide Web Consortium, DCS will validate the actual source code of five pages of your web site, and produce a report for each listing the results.
Search engine spiders are relatively simple programs - they cannot read text on images, and they usually don't understand sophisticated languages such as JavaScript or CSS, which are often embedded within the HTML code. Our Search Engine Spider Simulator creates a report that shows how your web page looks to the various search engine spiders. It's a great tool to help you determine if your web page contains enough plain text or link text, and if there are any web page elements that could take better advantage of your important keywords.
Deliverables: DCS will create this report for each of five pages on your web site.
This comprehensive tool analyzes web pages that currently have high rankings for a particular search phrase, and compares them statistically to one of your web pages. The premise is that what worked for them, should also work for you. A detailed report is generated showing a wide variety of statistics for your web page, and how they compare to the top 10 web pages retrieved. Factors for keyword positioning, frequency, and density are compared on up to 17 web page elements. Each section of the report includes a list of recommended modifications. Click to see a sample of this report.
Deliverables: DCS will create this report for each of five pages (one key phrase per page) on your web site.
We begin with a comprehensive review of an existing website, and produce a report that lists any potential updates to the site. In particular, we focus on improvements related to general usability, attracting new visitors, lengthening visit durations, and encouraging repeat visits. We also provide a review of the current Google search ranking of a single web page for up to 15 search phrases. Finally, we'll review any available website statistics to look for patterns that may help to identify the most effective course of action.
Deliverables: Pricing shown for this report is based on a single 20-page informational website.
This process involves analyzing the output from any of our Level 2 SEO reports, and updating the web page content accordingly. Since this is done on an hourly basis, it's important to focus on the items that will produce the greatest return.
Deliverables: Updated web pages. The number of pages updated will vary according the number of reports produced, their results, and the number of hours purchased.
Website MarketingMost SEO experts agree that the single most important factor in attaining high rankings on search results pages is the number (and quality) of inbound links. The most valuable type of link is from another website in a related field.
Deliverables: DCS will conduct a search and locate up to 10 Link Partners in a related industry, and update your web pages with reciprocal links accordingly.
Internet Directories provide a great vehicle for establishing high quality inbound links. Most offer both free (with reciprocal link), and premium (i.e. paid) listings.
Deliverables: DCS will conduct a search and list your domain on up to 10 Free Internet Directories and update your web pages with reciprocal links as required.
Internet Directories provide a great vehicle for establishing high quality inbound links. Most offer both free (with reciprocal link), and premium (i.e. paid) listings.
Deliverables: DCS will conduct a search and list your domain on up to 10 Premium Internet Directories and update your web pages with reciprocal links as required. Customer is responsible for paying all associated fees.
Pay-per-click programs (DCS uses Google Adwords), are an excellent way to increase targeted traffic to your site. Results can be achieved almost immediately, and almost every new visitor will be someone who is interested in your product or service offerings. While there are fees associated with these programs, safeguards are in place to ensure that your costs stay within a pre-defined budget that you can set and change as required.
Deliverables: Using Google's Adwords program, DCS will establish and setup a single ad campaign for your website. Customer is responsible for paying all associated fees.
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DCS Websites LLC is a full service provider of professional website management services. We specialize in custom website designs for small business and startup websites. We can provide everything a small business needs to establish a strong, effective and affordable website, including domain registration, website design and layout, custom programming, website hosting, SEO Search Engine Optimization, and website maintenance. For small business startup websites, We even offer a 1-page staret website for the small or startup business that is affordable, but never cheap. DCS Websites is based in Enfield Connecticut, and while we gladly serve small business customers throughout the entire United States, our primary market is the communities of north central Connecticut and western Massachusetts, including Enfield CT, East Windsor CT, South Windsor, CT, Manchester CT, Vernon CT, Hartford CT, Windsor CT, Rockville CT, Ellington CT, Somers CT, Stafford CT, Suffield CT, Windsor Locks CT, Granby CT, East Granby CT, East Hartford CT, Bloomfield CT, West Hartford CT, as well as Longmeadow MA, East Longmeadow MA, Springfield MA, West Springfield MA, Agawam MA, Chicoppee MA, Westfield MA, Holyoke MA, and Northhampton MA. |